Target Oriented- The First Mantra of Email Marketing

Every morning when you open your inbox, how many mails do you generally receive? Five, ten, fifteen or fifty? Whatever be the number of emails you receive everyday, that is not my concern. I want to figure out, how many of those mails are your personal I mean really Personal coming from friends, family or official. And approximately how many of them are personal yet not personal? Strange question, right? Well, lets not play with words too long, I am sure, if not me you definitely have better things to do.

What I intend to ask is how many emails marketing campaigns on an average do your receive everyday. I am sure the counts must be running higher than the so called 'personal' mails that you receive. Why do you think you receive these emails. Well obviously because you asked for them. Email campaigns run on opt- in lists, where you provide the marketer with your email address and approve them to send to emails.

That is all fine, but wondering how these people know that you are a fashion freak, or are interested in car races and affiliate marketing in business. Well guys they are definitely no genie. Remember the form which you had filled while you had visited their site. It was that that you had mentioned aout your liking for cars, fashion and affiliate marketing. This is what they call targeted email marketing.

Targeted email marketing is a technique wherein the website owner is aware of your likes and dislikes and sends you stuffs that you are most likely to use or buy. This is called target oriented direct email marketing technique.